Rafael Craice
Lead Product Designer | Product Discovery & Strategy | B2B SaaS & AI-Powered Products
Sao Paulo, Brazil
Lead Product Designer with 14+ years of experience in UX/UI and strategic design. Specialist in elevating design maturity in complex B2B products (SaaS, AI, Industry 4.0), working end-to-end from discovery and product strategy to design systems and delivery. Combines deep technical proficiency in design with solid understanding of business, product, and data.
What I Do
- Product Discovery & Strategy - User research, journey mapping, hypothesis validation, and translating business goals into design direction
- UX/UI Design - Information architecture, interaction design, visual design, and prototyping for complex B2B applications
- Design Systems - Building scalable component libraries, token systems, and documentation that enable teams to move faster
- AI-Powered Products - Designing interfaces that build trust in AI outputs through transparency and progressive disclosure
- Design Leadership - Elevating design maturity, establishing processes, and bridging design with product and engineering
How I Work
- Research-driven - Every project starts with understanding users, their contexts, and their pain points
- Constraint-embracing - Technical and business constraints are design inputs, not obstacles
- Iterative - Ship early, learn fast, improve continuously
- Collaborative - Best work happens at the intersection of design, product, and engineering